To get started with social media and make sure you use it effectively, there are a series of steps to follow:

1. Listen - it is important to listen to what people are saying about your brand online. 
2. Target and Position - decide which social media platforms are best for your business.
3. Converse - use your presence in social media sites to engage with the community and open up a dialogue with customers. 
4. Protect - It is important to address any negative feedback quickly and honestly. 
5. Measure - to understand your return on investment from social media, you will need to choose some key metrics to measure its effect.

In this group we will customise the steps above to match your business requirements and provide you with specific tips and tricks to help your social media strategy.